Q&A: what’s the difference between walkers and lays crisps?

walkers

what's the difference between walkers and lays crisps?
In england we have walkers right but why is it that everywhere else they have lays and the packaging and logo is exactly the same.
Why do they have different names

Best answer:

Answer by Tom ?
Marketing

Someone with an MBA probably decided that "Walkers" would sell better than "Lays" in the U.K. or that "Lays" would sell better than "Walkers" in the U.S.

Maybe there are international naming rights involved ... in the end though, they are the same product

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US $271.00
End Date: Sunday May-20-2012 13:17:45 PDT
Buy It Now for only: US $271.00
Buy it now | Add to watch list

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